Destination Photography Business

Table of Contents

(122 pages)

Section 1………….So You Want to be a Destination Portrait Photographer!

1.1: How to make destination photography work for you 

1.2: First things first / first steps to take

1.3: A note about Destination Wedding Photography (why    this guide is not focused on it)

Section 2…………Must Have Equipment List/ Your Bag Of Tricks! 

2.1: Camera and lenses

2.2: Lighting equipment

2.3: What’s in your bag of tricks

·        Forms/paperwork 

·        Props 

·        Backups 

Section 3…………How to Make a Destination Photography Ready Website

3.1: Why your website is your most valuable Asset

3.2: "Build It and They Will Come" 

3.3: What to include in your website - sample pages and      content

3.4: On page search engine optimization tips

Section 4…………Setting up Your Infrastructure

4.1: Company structure

4.2: Getting your business license

4.3: Other crucial business set up items you might not  think of!  

Section 5………….The Client Experience (From Booking to Print Sales)

5.1: Congratulations, you have a booking!

5.2: Keeping and organizing your calendar

5.3: The shoot

5.4: Editing and post production

5.5: Client proofing

5.6: Image distribution, digital files

5.7: Image distribution, prints

5.8: Add on’s and extras

Section 6…………..Pricing Strategy and Creating Packages that Sell!

6.1: Pricing strategy

6.2: Packages that sell

Section 7………….Destination Marketing and Client Service

7.1: Online marketing

7.2: Local marketing

7.3: Trade organizations

7.4: Print advertising

7.5: Client service basics / tips and pitfalls to Avoid 

Section 8…………..Vendors/Websites and Resources

8.1: Continued learning

8.2: Clientproofing websites

8.3: Website design and hosting websites 

8.4: Studio management software/websites

8.5: Editing software recommendations

8.6: My favorite books 

Section 9……………5 Steps to Growing Your Business

9.1: My business is open and going, what are my next steps? 

9.2: "Build an Empire"